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Agri Input company, GoodEarth, launched as an ACP Asset Management / Hatton joint venture.

By Admin

Introduction:

ACP Asset Management, a renowned private equity, venture capital, and asset management firm based in Colombo, and Hatton Plantations PLC, one of Sri Lanka’s largest tea plantation companies, have recently announced a strategic joint venture investment into Sri Lanka’s agricultural sector with the launch of a fertilizer and seeds company, GoodEarth, marking a significant milestone in their mission to drive sustainable and impactful investments. With their expertise and commitment to innovation, ACP Asset Management and Hatton aim to revolutionize the agricultural landscape in Sri Lanka and empower local farmers with premium-quality products.

Driving Sustainable Agriculture:

GoodEarth is positioned to address the growing demand for premium fertilizers and seeds in Sri Lanka. The company aims to introduce cutting-edge solutions that promote sustainable agriculture practices. GoodEarth will play a vital role in enhancing crop productivity while also prioritizing environmental stewardship and biodiversity preservation.

Empowering Local Farmers:

One key objective of this joint venture is to empower local farmers and foster rural development. The establishment of the fertilizer and seeds company will create new avenues for employment, promoting economic growth in rural communities. Moreover, the company is committed to providing farmers with access to high-quality fertilizers and seeds at affordable prices, enabling them to optimize their yields and improve their livelihoods.

Commitment to Social Impact:

Both ACP Asset Management and Hatton Plantations have always been known for their strong commitment to social impact. Inline with this ethos, the GoodEarth has pledged to reinvest 10% of the company’s profits into community welfare projects across Sri Lanka. These projects will focus on enhancing agricultural education, promoting sustainable farming techniques, and improving access to resources for farmers in remote areas. By combining business success with social responsibility, GoodEarth seeks to create a positive and lasting impact on the communities it serves.

The Team:

GoodEarth is headed by Aruna Kumarasinghe, Director/CEO, who has more than 21 years’ experience in the Agri field. Aruna is supported by a qualified and vastly experienced staff who are committed to farmer prosperity and value creation for all stakeholders.

Conclusion:

ACP Asset Management’s and Hatton Plantation’s latest investment in Sri Lanka’s agricultural sector heralds a new era of sustainable farming practices and economic empowerment. With their expertise and resources, ACP Asset Management and Hatton Plantation are poised to revolutionize the Sri Lankan Agri industry, creating opportunities for farmers while minimizing the environmental impact. Through their commitment to social impact, they aim to make a meaningful difference in the lives of local communities. Looking to the future, this joint venture sets a remarkable example of responsible investing and the transformative power of sustainable agriculture in Sri Lanka.

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